Andreà Cassar
Hello, my name is Andreà Cassar. I’m a multidisciplinary design leader with over 10 years of Agency experience in UX, UI, and visual design, specializing in creating thoughtful, scalable digital experiences. I lead with a strategic mindset, combining user-centered thinking, brand alignment, and hands-on design craft to bring products to life. My work spans industries like FinTech, Healthcare, Retail, Academia, and IT, where I’ve guided teams through high-impact initiatives, from building design systems in Figma/Sketch to launching enterprise portals and company rebrands. As a people-first leader, I cultivate inclusive, collaborative environments. I run daily standups and team workshops in tools like Figma, FigJam, Miro, and MS Teams Whiteboard, offering space for feedback, brainstorming, and professional growth. I mentor designers through a personalized, empathetic approach shaped by programs like Yale’s Business Perspectives for Creative Leaders. I thrive at the intersection of design, strategy, and storytelling, bridging teams and aligning goals through clear communication, curiosity, and thoughtful execution. Whether coaching a team or rolling up my sleeves, I bring energy, integrity, and human-centered focus to every project.
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Led UX and creative strategy, building and aligning a multidisciplinary team to translate complex financial-services requirement...
Led UX research and design initiatives that helped transform both employee and customer experiences through Computer Vision, con...
Served as Lead UX Designer for Guided Personal Service (GPS), helping modernize complex member, provider, claims, Medicare, and ...